Gillingham FC Partners With Analytics FC To Develop Cutting Edge

Gillingham Football Club, the League Two club, has become the latest team to sign up to Analytics FC’s market-leading scouting platform, TransferLab. TransferLab was developed in a unique collaboration between Analytics FC and financial and sporting analysts Lane Clark & Peacock (LCP).

The Gills, under the leadership of owner Brad Galinson, have recently appointed highly-regarded manager Gareth Ainsworth, a former LMA League Two manager of the year and someone with experience of guiding clubs to promotion. Galinson acquired a majority stake in the club in 2022 and took over as chairman the following year, heralding a period of growth and investment in the Gills. Intelligent use of data is a central plank of Galinson’s approach to driving Gillingham forwards, and so working with the cutting-edge TransferLab tool is part of an integrated strategy to transform the club’s approach, on and off the pitch.

Gillingham Chairman Brad Galinson said, “We are really excited to be working with Analytics FC, whose platform is at once very smart and very accessible. The team at Analytics FC will also be working with us on how to leverage their data-driven insights and provide a supportive tool to Gareth and the recruitment team’s great work. It is a very positive step towards realising our long-term vision for how Gillingham is run.”

Analytics FC CEO Alex Stewart said, “It is great to be working with Gillingham and our platform really makes sense for them. TransferLab allows teams to find players from a huge number of leagues that fit bespoke profiles and is powered by our world-leading Goal Difference Added algorithm, so it will aid the club’s process enormously, as well as being useful to Gareth and the coaching staff in assessing their own players too. TransferLab really makes sense for the way the Galinsons want to build the club. We are looking forward to getting on with the business of adding value to their work and we are very confident that this will be a successful partnership with a forward-thinking, dynamic club.”

LCP’s Head of Sport Analytics Bart Huby added, “We are very pleased to be working with Gillingham. We had some very constructive discussions in the run-up to signing this deal about how the team at Gillingham can use the platform and integrate data into their decision-making. The club clearly wants to put data at the heart of what they do and we are excited to be part of that crucial process.”


TransferLab is a cutting–edge software solution developed and run in a unique collaboration between Analytics FC and financial and business analysts Lane Clark & Peacock (LCP). TransferLab uses event data from over 100 men’s and 20 women’s leagues from around the world covering around 120,000 male and 30,000 female players. It uses advanced analytics to assess each player’s past performance and help predict their future performance. The TransferLab Player Privacy Policy can be accessed here.

At Analytics FC, we provide software and data services to entities within football looking to realise the gains possible from analytical thinking.

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