ABOUT US
The Analytics FC team brings together expertise and experience from a broad range of backgrounds including business, startups, data science, software engineering, mathematics, statistics and economics.
We also understand that context is key. Our team has a wealth of experience in top-level coaching, player development and scouting.
MEET THE TEAM
ALEX
STEWART
Chief Executive Officer
Alex joined Analytics FC in June 2022 as Head of Content. Prior to joining, Alex had been a presenter and producer at Tifo Football, a company he played a major role in creating and growing prior to its acquisition by The Athletic in 2020. At Analytics FC, Alex has become an industry leader in sports consultancy. He quickly became the principal manager of all Analytics FC consultancy projects. He was promoted to COO in January 2025.
VLAD
ANDERSEN
Chief Technical Officer
Vlad is a CTO with unrivalled experience in developing data-driven and AI solutions for sports analytics companies. Previously served at Wyscout, a leading football tech and data company, providing video and data analysis services to over 1,000 football clubs, federations, and media outlets world- wide. Has consulted at multiple major European clubs including Glasgow Rangers, Zenit St. Petersberg and AS Roma.
CHARLIE
MITCHELL
Head of Projects
Charlie joined Analytics FC in February 2021. He has worked at the top level in both the men's and women's game. His experience in the industry includes performance analysis and technical scouting roles with Leeds United, Bristol City, Bradford City FC and with the Welsh FA.
SANTIAGO
LOPEZ
Sales Director
Santiago began collaborating with Analytics FC in June 2022. A business administrator and entrepreneur specialising in sales, marketing and business development. Santiago's global contacts and language skills have been key to Analytics FC opening up markets in Spain, Portugal and South America.
ADVISORY BOARD
JEREMY
STEELE
Co-founder / Advisor
Jeremy is a co-founder of Analytics FC. He has huge experience in the football industry having held positions as sporting director, academy director, head coach and scout at multiple Premier League and European clubs including Chelsea, West Ham, Brentford, Stoke City, Pafos FC and Riga FC. He also spent two years as a club assessor for the English Premier League. Jeremy has been an advisor to numerous clubs and ownership groups across Europe and the US.
PAVEL
GOGNIDZE
Senior Partner / Advisor
Pavel is a senior partner and member of the board at Analytics FC. He began his career working for UEFA in Switzerland. Pavel has a wealth of football and business experience, having been CEO of two clubs in the Cypriot Premier League and another in Latvia as well as being co-founder of in-stadium data collection and football intelligence company, Marshal Group.
MICHELE
RINCHIUSO
Advisor
Michele is a well respected sports executive. He served as CEO of YMU Group, a leading talent management and creative agency that represents high-profile footballers and other athletes. Also worked as the Head of Global Marketing and Branding at PUMA. Michele has a deep knowledge of the industry and expertise in scaling global brands, and brings an unrivalled commercial network, alongside a rich background in driving successful sports-related campaigns.
HOW DID WE GET HERE
2014
Analytics FC is formed by four university students and begins life as a popular “fanalytics” twitter account, blog and award-winning podcast.
2016
Analytics FC launches as a data consultancy and quickly develops a customer base across the UK. Early clients include West Ham United, Bristol Rovers and Derby County, who are closely supported during their Championship play-off season.
2018
TransferLab goes live for clubs, agencies and federations, becoming a market-leading data scouting platform.
2020
Investment and expansion lead to new and disruptive consultancy services including Signature, which created a whole new market in football data after it was revealed that Manchester City's Kevin de Bruyne used the service to negotiate his new €80 million contract.
2021
Analytics FC rebrands and launches into new football analytical markets, adding coach profiling and club acquisition services to its suite. There is plenty more to come.
TODAY
Analytics FC has established itself as a leading global football intelligence company, trusted by elite players, top clubs, and national federations in over 25 countries. Our platform and consultancy services support decision-making in football strategy, scouting, recruitment, coach hiring, contract negotiation, and club acquisition. With over a decade of experience, we’ve delivered predictive, actionable insights through custom-built models—helping our clients gain a genuine competitive edge.
FIND OUT MORE
If you want to learn more about what we do at Analytics FC, don't hesitate to get in touch.
