ABOUT US

The Analytics FC team brings together expertise and experience from a broad range of backgrounds including business, startups, data science, software engineering, mathematics, statistics and economics.

We also understand that context is key. Our team has a wealth of experience in top-level coaching, player development and scouting.

MEET THE TEAM

JEREMY
STEELE

CEO & Founder

Jeremy is co-founder and CEO of Analytics FC. He has huge experience in the football industry having held positions as sporting director, academy director, head coach and scout at multiple Premier League and European clubs including Chelsea, West Ham, Brentford, Stoke City and Riga FC. Jeremy has also been a club advisor to numerous clubs across Europe and the US through his role as Senior Club Advisor at global football consultancy, Double Pass. He also spent two years as a club assessor for the Premier League.

PAVEL
GOGNIDZE

Chief Operating Officer

Pavel joined the company in April 2021 as Chief Operating Officer and member of the board. He has a wealth of football and business experience, having been CEO of Pafos FC in the Cypriot Premier League as well as being co-founder of in-stadium data collection and football intelligence company, Marshal Group. Pavel began his career working for UEFA in Switzerland but has since moved into the business side of the game.

DAVID
CARLSON

Head of Business Development

David joined Analytics FC in 2018 and has a strong background in project management, marketing and sales. He has worked in organisations ranging from start-up to multi-nationals in the banking, finance and sports marketing sectors.

CHARLIE MITCHELL

Head of Virtual Scouting

Charlie joined Analytics FC in February 2021. He has worked at the top level in both the men's and women's game. His experience in the industry includes performance analysis and technical scouting roles with Leeds United, Pafos FC, Bradford City FC and with the Welsh FA.

PIOTR WAWRZYNÓW

Senior Coach Analyst

Piotr joined Analytics FC in August 2021. A software developer by day and a data analyst by night, he broke onto the scene in football analysis with his work on profiling coaches from a statistical point of view. This is his area of specialism for Analytics FC but his expertise will be utilised across the company’s consultancy service range. He's currently working towards a Masters degree in AI & Data Analysis.

JON
MACKENZIE

Head of Content

Jon joined Analytics FC in early 2021 as our Head of Content. After spending 10 years in academia, Jon, a graduate of the University of Cambridge, shifted into the sports media space where he has worked as a freelance writer, editor and podcaster.

HOW DID WE GET HERE

2014

Analytics FC is formed by four university students and begins life as a popular “fanalytics” twitter account, blog and award-winning podcast.

2016

Analytics FC launches as a data consultancy and quickly develops a customer base across the UK. Early clients include West Ham United, Bristol Rovers and Derby County, who are closely supported during their Championship play-off season.

2018

TransferLab goes live for clubs, agencies and federations, becoming a market-leading data scouting platform.

2020

Investment and expansion lead to new and disruptive consultancy services including Signature, which created a whole new market in football data after it was revealed that Manchester City's Kevin de Bruyne used the service to negotiate his new €80 million contract.

TODAY

Analytics FC rebrands and launches into new football analytical markets, adding coach profiling and club acquisition services to its suite. There is plenty more to come.

FIND OUT MORE

If you want to learn more about what we do at Analytics FC, don't hesitate to get in touch.