Analytics FC has announced its latest partnership, with Finnish Veikkausliiga club AC Oulu, based in the north-west of the country. The club will use Analytics FC’s market-leading scouting platform, TransferLab, which was developed in partnership with financial analysis company Lane, Clark, & Peacock (LCP).
AC Oulu were formed in 2002 to bring top-level football representation to the city of Oulu; they have been a Veikkausliiga mainstay since 2021 having won promotion from the second tier in 2020. Oulu have been developing steadily since then and have built a strong reputation for player development, with academy products such as Miika Koskela and Otso Liimatta moving to major clubs abroad.
The club will use TransferLab to integrate data more comprehensively into its scouting approach and also to assist with player development and coaching.
AC Oulu Sporting Director, Markus Heikkinen, said, “At AC Oulu, we see data as a weapon to help us identify hidden opportunities and make decisions that stretch our resources further. With TransferLab, we’re not just keeping up with the competition; we’re finding ways to outmaneuver them. By collaborating with the Analytics FC team, we’re confident we can punch above our weight and build a club that’s driven by intelligence, not just investment.”
Analytics FC CEO Jeremy Steele added, “We’re thrilled to be expanding our presence in the Nordic region and to partner with clubs like AC Oulu that have a track record of embracing innovation. At Analytics FC, we’re passionate about helping clubs find smart, data-driven ways to succeed, and we know that TransferLab will be a critical tool in their arsenal. We look forward to supporting AC Oulu as they continue to push boundaries and make strides both on and off the pitch.”
TransferLab uses event data from over 100 men’s and 20 women’s leagues from around the world covering around 100,000 male and 20,000 female players. It uses advanced analytics to assess each player’s past performance and help predict their future performance. The TransferLab Player Privacy Policy can be accessed here.
