Latvian Football Federation utilise data to convince dual nationality Starlet

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THE CHALLENGE

  • Supporting the Latvian Football Federation in convincing a talented young player with dual citizenship to choose Latvia as his national team.

  • Researching and quantifying the benefits of playing international football in general.

  • Comparing the player’s options in terms of nations for which he was eligible.

OUR APPROACH

  • We conducted research on how international football can impact a number of key financial outcomes, including a player’s career earnings and transfer valuation.

  • We also analyzed the additional exposure that playing for Latvia could provide the player.

  • We utilised advanced models to forecast the probability of tournament qualification for the player’s options of nations.

  • We also conducted an in-depth assessment of the player, showing how he could fit the national team set-up, and comparing this suitability to another option.

THE RESULT

  • We helped the Latvian Federation in contacting and presenting to the player, his club, and representatives.

  • The player is yet to make his decision but the feedback from the player and the player’s club have been of appreciation for the professional and in-depth process. 

  • The LFF have continued positive engagement to successfully convince the player to choose Latvia as his national team. Time will tell if the player accepts the proposal.  

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Vadims Ļašenko
President, Latvian Football Federation

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