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HJK Helsinki were looking for a way to maximise profits from player trading.
They wanted to super-charge their scouting system to identify and recruit young “unproven” talent or undervalued players with strong sell-on potential.
HJK turned to Analytics FC’s flagship TransferLab data-scouting platform.
TransferLab enabled HJK to efficiently scout players by providing a comprehensive database of player information – including performance data, market values, and contract details – to quickly identify potential targets and evaluate their suitability based on the club’s requirements.
Two employees run the data in HJK’s scouting unit, including a leading poker player. Analytics FC’s role was not only to provide access to our proprietary algorithms, but to on-board data savvy staff to use the system effectively.
TransferLab helped the scouting unit to compare data of different players, and create a clear workflow to identify and analyse relevant markets and players.
HJK Helsinki’s use of TransferLab has led to an extended period of success, during which they have won the Veikkausliiga for the last three seasons, played in the group stage of the Europa League, and made a net profit of over €2 million on a turnover of €15 million..
In 2020 alone, HJK earned around €1 million euros from player sales.
Player trading is now a key part of HJK’s strategy, helping them to become both a player development club and, simultaneously, a club who play regularly in Europe.
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