FROM THE PITCH TO THE BOARDROOM: DEMBA BA'S DATA-LED CLUB ACQUISITION IN SENEGAL

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THE CHALLENGE

  • Demba Ba and Holistic Football embarked on an ambitious journey to acquire Amitie FC, a football club in Senegal, and launch a groundbreaking multi-million-dollar football academy. The challenge was to support Holistic Football in navigating this complex venture and ensure a successful acquisition of the club.

  • With such a significant undertaking at hand, they turned to Analytics FC’s Acquisition services, to quantify some of the specific risks and rewards associated with club ownership and the establishment of the academy.

OUR APPROACH

  • Traditional football club acquisitions often lack the objective data insights needed for a successful venture. Analytics FC’s unique Acquisition service combines the knowledge and experience of two leading sports advisories (Analytics FC and Ankura LLC) to deliver a comprehensive 360-degree service unmatched by any other provider in the market.

  • A key component, unique to our Acquisition service is the concept of “Sporting Due Diligence”.  We supported Holistic Football in mapping out the context of Senegalese Football and the sporting potential of Amitie FC.  

THE RESULT

  • Following our data-driven assessments, Demba Ba and Holistic Football made an informed acquisition of Amitie FC and launched the academy. The project has already expanded to a 10-hectare area site with an investment of approximately $4.5 million made towards its success.

“It was something special. (Analytics FC CEO) Jeremy Steele and the team gave me the data from Senegal – where players were coming from, the hubs, how we could get them to Europe. I couldn’t have done it without them.”
Demba Ba
CEO, Holistic Football

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If you want to learn more about our service, don’t hesitate to get in touch.