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To support the global sports media channel, Viaplay, to produce content that would capture the attention of their viewers and keep them engaged, while also providing valuable insights.
The project involved supporting the Polish arm of the Viaplay in their UEFA Champions League and Europa League coverage and specifically in their analysis of Polish Head Coaches taking part in these competitions.
Analytics FC uses Coach ID algorithms to analyze and profile head coaches using data. We track a coach’s career and their impact upon their teams both in terms of on-pitch performance and squad management.
The approach taken by our team involved utilising these models and developing creative and engaging content formats and visualisations that would generate interest in the topic.
Using our data and visuals, TV presenters and expert guests were able to create high-quality content pieces that effectively communicated the key messages about the Polish coaches leading Legia Warsaw and Raków Częstochowa, while also engaging viewers with never before seen content.
Our tools were able to generate for Viaplay a number of quality outputs to show how Kosta Runjaić of Legia and Dawid Szwarga of Raków had consistently delivered a particular style of play and tactical principles.
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